It’s always good to start the relationship by meeting you in person – coffee, biscuits and an hour or two with you to help give us a good understanding of each other and the project ahead. It enables us to follow up with a quote and recommendations on how best to proceed.
Understanding your project is paramount. Before we can even think about a solution or jump into production, we make sure that we have understood everything correctly – and that we are all coming from the right angle to deliver a solution. Research, conversations, targeted internet searches – maybe even a workshop; these all help to drill down the problem saving countless hours (and money!) later on in the project.
Once the project has been agreed and all are happy with how to proceed, we knuckle down, unlock the creative animal from its cage and start to realise your brand’s new image. If possible, we recommend launching projects with many parts bit-by-bit, in order to collect real user feedback and allow its momentum to build organically.
Has the campaign been successful? A daunting question for any agency. Success comes from continual evaluation, looking at the whats, the ifs and wheres. To achieve results, real results, we need to be honest with ourselves and you, developing tactics if needed.
Decisions are best made with an accurate and deep understanding of what you want to achieve. Revisiting the original problem and evaluating the strategy and production, helps achieve successful, effective design for future projects with your brand.