Discover your own wonderland

Discover your own Wonderland

To celebrate the 150th anniversary of Alice in Wonderland, highlighting the work of Lewis Carroll and the enduring popularity of his work, Blackwell’s Bookshop launched a shop-wide campaign in store and online.


– Wide format
– Advertising



– Website banners
– Till promotion display



– Typography

Bolt Design was an absolute pleasure to work with on this campaign, with results beyond our (high) expectations.

The brief to design a nationwide campaign, celebrating the 150th anniversary of Lewis Carrol’s “Alice’s Adventure in Wonderland” was understood and visually translated in a wonderful way. Bolt created an eye-catching suite of designs for both in-store points of sale, and digital assets, that reflected our brand perfectly.

The process from our initial brief to end result was seamless. Bolt understood our needs and vision, communication was superb and the design top notch – it was difficult to choose between the options, we loved them all!

As a result of this successful campaign, we created a separate local campaign which complemented the first, for our flagship shop in Oxford, which delved even deeper into the theme, with a promotion and celebration around “Discovering your own Wonderland”, which was very well received.

I couldn’t recommend working with Bolt highly enough – we are often juggling multiple projects, with varying design requirements, and Bolt has risen to the challenge in every instance and approaches each job with a high standard of passion, efficiency – and flexibility! It has been a great experience working together!

Ashleigh Taylor