Blackwell’s Bookshop Christmas 2014

Blackwell’s Christmas campaign 2014

Blackwell’s Bookshop, founded in 1879, wanted to capture some of their history and depict a Dickensian look for their 2014 Christmas point of sale campaign. Using aged book covers, watermarked parchment and typography that harked from the era, the style was complete.

The campaign was rolled out across flagship and bursary stores across the country – from Oxford to Edinburgh.

Print

– Wide format
– POS
– Advertising

 

Digital

– Website banners
– Till promotion display

 

Skills

– Typography