Blackwell’s Bookshop Christmas 2016

Blackwell’s Bookshop Christmas 2016

Blackwell’s Bookshop wanted a change of direction for their 2016 Christmas point of sale campaign; moving away from the Dickensian typographic styling of the previous years. It needed to be modern in feel but with a traditional festive outlook.

The campaign was rolled out across flagship and bursary stores across the country – and was well received by booksellers and the festive consumer.

Print

– Wide format
– POS
– Advertising

 

Digital

– Website banners
– Till promotion display

 

Skills

– Typography